Scotland voted the ‘world’s most beautiful country’ by Rough Guide readers
Tourism bosses have welcomed a number one listing for Scotland by readers of an influential travel guide. The readers of Rough Guide voted the nation as ‘the most beautiful country in the world’, beating Canada to the number one slot in the top 20 countries. In its listing, which also includes countries such as New Zealand, Finland, Norway and South Africa, the guide states: ‘And finally, the world’s most beautiful country is revealed: Scotland.
‘Who can deny that these wild beaches, deep lochs and craggy castles are some of the most wonderful and beautiful sights in the world?’ Neighbouring England came in at number seven in the readers poll and Wales voted number 10. Malcolm Roughead, chief executive of VisitScotland, believes the title will attract more visitors to Scotland.
He said: ‘We are delighted that Scotland has received this remarkable accolade from Rough Guide readers, but of course it will not be a surprise to anyone who has encountered our wonderful country.
‘From our awe-inspiring landscapes to our remarkable historic attractions, to our bustling but beautiful urban centres, Scotland takes people’s breaths away.
‘Our latest campaign, the Spirit of Scotland, was based on feedback from visitors that they get a special feeling while in the country – whether it’s in the wilds of Glen Coe on a stormy day or taking part in a ceilidh on Burns’ Night – there is something different about Scotland that they can’t experience anywhere else in the world.
‘Of course, with great beauty comes great responsibility and we urge both visitors and residents alike to respect Scotland’s natural assets to protect and preserve them for many generations to come.’