“Is AI Really That Simple? Inside the Mind of a Founder Using Automation to Run Entire Businesses”
Written by Praise Afolabi on 12th August 2025
What If You Never Had to Chase Another Lead?
No follow-up emails. No endless DMs. No late-night admin responsibilities.
Imagine your business running smarter, even while you’re sleeping. Sounds too good to be true? Not for today’s guest.
This week, we sit down with Reece, founder of Advalunch, the AI automation agency quietly transforming how entrepreneurs, creators, and everyday people work.
From full-scale outreach systems to 24/7 digital receptionists, Reece is proving that automation isn’t just for tech bros, it’s for everybody.
We talked about:
– What AI automation is (and why it’s more than just ChatGPT)
– How to get started, even if you’re not tech-savvy
– Why AI can free you up to focus on what matters most
Reece has a grounded approach to tech and is rooted in gratitude, faith, and family
What Is Advalunch and Why Should You Care?
“It’s an AI automation agency,” Reece says simply, “but really, it’s a solutions agency.”
The company was born out of a single conviction: people shouldn’t waste time doing things a machine can do better. From automating Instagram DMs to creating full client acquisition funnels, Advalunch designs systems that don’t just make life easier; they make growth scalable.
“We help brands, authors, creators, entrepreneurs, literally anyone who has a message or a product to scale their reach without burning out,” Reece explains. “We build automations that function like real team members.”
And he means that literally.
Advalunch’s tools can answer client inquiries, manage appointments, send follow-up messages, track conversions, and even repurpose content from a single idea into multiple platforms. Everything is personalised, branded, and on autopilot.
But the agency isn’t just about cool tech.
“At the core, Advalunch is about people,” Reece says. “We’re not just throwing tools at you. We sit with you. We understand your business, your heart, your message, and then we build something that helps you steward it better.”
That human-first approach is what makes Advalunch stand out in a space that’s often filled with cold, complicated, tech-heavy solutions.
“We’re your creative tech partner,” he adds. “We make AI make sense. That’s our job.”
How AI Can Simplify Your Life and Business
If you’ve ever wished for an extra pair of hands or maybe five, you’re not alone. Reece, the founder of Advalunch, knows exactly how overwhelming the digital hustle can be. That’s why his automation agency builds custom AI tools that do the heavy lifting for you. Whether you’re a small business owner, a brand, or just someone juggling too many tasks, Ricky believes automation can radically transform your day.
“I always imagine having someone working 24/7, handling the boring stuff,” he says. “That’s what AI can do. And it’s not sci-fi anymore. It’s real, it’s accessible, and it’s already happening.”
What Is AI Automation
Let’s start with the basics. AI automation is not just ChatGPT. According to Ricky, the confusion is common and completely understandable.
“Everyone’s like, ‘Oh, AI? You mean ChatGPT?’ But it’s way more than that. Think of it like this: anything you do repeatedly, AI can probably do it for you and faster.”
And he’s not speaking in theory.
Take one of his current clients, an author. “We built a system that does all his business outreach. The AI connects with schools, sends emails, follows up, and even brings his books to life through automated content,” Ricky explains. “All he has to do is write the books. That’s it.”
Yes, you read that right.
The AI doesn’t just assist. It runs the outreach.
So, How Do You Start? Especially If You’re Not Tech-Savvy?
This is where Reece’s philosophy shines. At Advalunch, the tools aren’t built for coders; they’re built for real people with real problems.
“You don’t need to be technical at all,” he says. “Most of our clients aren’t. They just tell us what’s draining them, social media DMs, email replies, customer inquiries, and we build a system that handles it.”
And it’s not just about business.
“If you’re a freelancer, a content creator, or someone running a personal brand, do you need this just as much?” he adds. “Time is your most valuable asset.”
The best part? AI works in the background. “You wake up, and your emails are sorted. Your leads are followed up with. Your DMs are answered. That’s not a dream. That’s automation done right.”
Should You Be Worried About AI?
Now here’s the big question that makes many people nervous, especially in faith circles or among those cautious of technology’s growing influence.
Is AI something to be afraid of?
“No, absolutely not,” Reece says. “AI isn’t the enemy. It’s a tool. Like anything else, it depends on how you use it.”
He speaks with clarity and conviction: “Yes, use wisdom. Yes, I have boundaries. But don’t ignore something that can truly change your life. If we allow it, AI can free us up to do what humans are made to do: create, lead, serve, rest.”
It’s this balanced mindset that sets Ricky apart. He’s not just pushing tech for the sake of it. There’s a heart behind the hustle, and it’s deeply rooted in purpose, gratitude, and legacy.
Grounded in Gratitude
Despite being on the frontlines of innovation, Reece’s greatest motivation isn’t the latest software update; it’s the people who shaped him.
“Family, friends, my upbringing, my relationship with God, those are the real treasures,” he shares. “Even the challenges, the ups and downs, I’m grateful for all of it. It builds character. It proves you’re strong.”
And maybe that’s why his approach to AI feels so refreshing. It’s not cold. It’s not corporate. It’s human. “I’m not here to replace people. I’m here to help them,” he says.
And that mission? It’s working.
At Advalunch, AI doesn’t just answer DMs or schedule calls; it scales businesses, saves time, and works like a real team member, all on autopilot.
But the heart of Ricky’s work isn’t about replacing people; it’s about empowering them.
Key takeaway:
Automation isn’t the future; it was the future, but it’s happening now, and it’s more human than you think.
What resonated with you from Reece’s story? Could automation help in your business or personal life?
Please email us at info@heartsonglive.co.uk or drop a comment. Let’s keep the conversation going.
“Adapted by Praise Afolabi based on an interview by Eloho Efemuai, host of Arise with Eloho”
