Music: Yetti Tabai ‘HOLD ME DOWN’ ft Eclipse Nkasi
Written by Sunny Unachi on 31st July 2023
Yetti Tabai has returned to the music scene with her anticipated single, “Hold Me Down,”. This captivating
track, produced by Andre Fisher and IAMTSG, delivers a powerful message of resilience, hope, and personal growth. “Hold Me Down” is a reflection of the journey and experiences we encounter in life and relationships.
It explores the common occurrence of having expectations of those around us, only to find ourselves held back from progress and personal development. However, the title itself holds a metaphorical meaning, symbolizing an anchor-like relationship where our needs are met, reviving us and providing security through the intervention of God or the people He sends our way.
The message of “Hold Me Down” resonates deeply with those who have experienced physical, emotional, or spiritual abuse.
‘’ It is about reflecting that there is always hope and light at the end of the tunnel, if we keep the
faith and stay focused.’’
The musical style of “Hold Me Down” seamlessly blends rock and soulful elements with Nigerian pidgin. The inclusion of the phrase “JAGA JAGA,” meaning ruin or waste, adds cultural richness and depth to the track. As the song progresses, it takes a positive turn with the joyful and uplifting phrase “ayaya!” expressing excitement and relief. The collaboration with Eclipse Nkasi, known for his revolutionary rap style and with his latest project which is the first AI powered music album in Africa, made sense as he further amplifies the authenticity and
depth of the track. He was himself let down in relationships, banking on karma, and had to move on.
Accompanying the release of “Hold Me Down” is a visually striking music video. Opening with scenes depicting ruin and a dilapidated vehicle being pushed by others, the video undergoes a transformation, showcasing Yetti Tabai in an SVR, symbolizing a departure from the pain and rot of past relationships. It serves as a reminder that there is always hope and light at the end of the tunnel if we maintain faith and stay focused.
“Hold Me Down” is available now on all major digital platforms. Yetti Tabai invites radio stations and playlist curators to include this inspiring single in their rotation.
